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Seller's Guide

ALL THE DETAILS YOU NEED TO SUCCESSFULLY LIST & SELL YOUR HOME.

Every Home Has a Story
— Let’s Tell Yours

In Wisconsin, home isn’t just where you live — it’s a way of life. It’s the morning light across the fields, the sound of waves hitting the dock, or the energy of the city waking up outside your window. Every home here holds a story — and when it’s time to move on, how that story is told matters.

At ENZco, we don’t just list homes — we showcase lifestyles. We understand that selling your home means saying goodbye to more than a property. You’re passing on a feeling — the warmth of summer nights on the porch, the scent of pine after a storm, the comfort of familiar streets and friendly faces. Our job is to capture that essence and share it with the next owner who will love it just as much as you have.

If your story unfolds in the country, we highlight the peace and privacy that make it special — the sunsets, the space, the sense of freedom. For lakefront homes, we focus on the calm and connection of waterfront living — the moments that feel like vacation, even on a Tuesday. And for homes in town, we bring forward the rhythm of urban life — the culture, convenience, and energy that make city living feel vibrant and full.

Through thoughtful marketing, design, and storytelling, we connect your home with buyers who aren’t just looking for a place to live — they’re looking for a lifestyle to belong to.

Because at ENZco, part of The Collective Real Estate Group, we believe selling a home isn’t just a transaction. It’s the closing of one beautiful chapter — and the beginning of another.

Enzco — Real homes. Real lifestyles. Real Wisconsin.

WELCOME

House is more than just a physical space. It's where you've created countless memories, shared moments with loved ones, and where you feel most comfortable. When it comes to sell your house and begin a new chapter, the process can oftentimes feel overwhelming. Selling a house can be an emotional journey, and it's
understandable to feel apprehensive.

Rest assured that together, we can help you navigate the process with ease. We'll outline the steps and create a plan together, so you don't have to do any of the heavy lifting alone. From staging your home, to finding the right buyers, negotiating the best terms for you & creating a smooth close, this booklet will be your guide.

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WHY HIRE ENZco

When it comes to buying or selling a property, having a real estate team on your side is a game-changer. Not only will they always be available to take calls and show properties, but they'll also bring a wealth of experience and
expertise to the table.

When it comes tius to take your largest asset to market, it's vital to have a variety of perspectives to build your specific marketing plan. As a team, we build a plan just for your hous and each listing is vetted through the team,
which ensures we don't have any holes in our marketing.

Our job is to get you the best price and terms - often times that is through leveraging our combined skillsets...and NETWORKS.

While we personalize our marketing approach, we systemize our approach to paperwork, ensuring you always know what's coming next.

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LISTING CONSULTATION

As your agent, I'm going to be asking you questions about your goals for selling your house and any questions or concerns you may have related to your sale. Please take a moment to think about those things before our consultation so that we can ensure we make the best use of our tius together and address the most important issues.

I'll also be preparing materials for your review, including an overview of our marketing campaign, an explanation of internet exposure strategy and a comparative market analysis to show you what is selling (and not selling) in your market area.

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Setting the Right Price

You know what happens when you overprice your house? Nothing. Nothing happens. No showings get scheduled, no offers comes in.

Pricing is a science and the single most important strategy you'll employ when going to market. During your listing consultation we'll make sure your goals align with market conditions and make a plan together.

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GOING TO MARKET

Homes perform best when they are introduced to market on a Wednesdays or a Thursday. In order for your house to go to market on on those day, all cleaning and photos need to be taken prior to that week.

On photo day, we'll do last minute staging and cleaning prior to photo and video. This is an all day event and it is best if you plan to be gone for the majority of the day.

The photos and videos will then be edited and used to build the following marketing materials:

  • Your house only website
  • Direct mail pieces
  • Social media campaign
  • Brochures, feature sheets + open house materials
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LISTED TO SELL

It's no secret that the housing industry has changed over the years. Gone are the days of newspaper listings and word-of-mouth lead generation—now, most people turn to the Internet when looking for new homes. With 95 percent of house buyers using it, the Internet is an essential tool in the house search process. In fact, 54 percent of buyers say that using the Internet is their very first step in finding a new home.

The average house buyer spends 10 weeks searching for a house and previews 12 properties before deciding on their purchase.

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OFFER PRESENTATION

Offer presentations happen any tius we receive an offer or offers. We'll get together as a team to review the offers with you side-by-side so we can compare them and decide on which one to accept or counteroffer.

In a multiple offer situation, we'll review them all at once. This strategy is ideal because it allows us to compare offers from different buyers at once, rather than receiving them one by one over time.

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CONTINGENCY PERIOD

In real estate, a "contingency" refers to a condition of the Agreement of Sale that needs to occur in order for the transaction to keep moving forward. As the buyer, there are many contingencies that they can choose to include in your contract.

Passing this period, if everything looks good at this point, there are just two more stages before closing: a title search and transfer of ownership.

By working closely with us and other industry experts, you'll be better able to understand what contingencies are all about, when they're most likely to be necessary, and what you can do to make sure you're in the best position possible for dealing with contingencies when they arise.

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CLOSING DAY

I’ve done this dozens of times and I promise you, we’ll get through it just fine. You’ll be signing a lot of paperwork today (or remotely), most of standard, all of it important. The good news is, it's all paperwork we'll have already reviewed. After you sign everything...the deal is closed once the following is done:

  1. Signed paperwork delivered to all parties.
  2. Buyers’ funds have been received
  3. Seller proceeds have been dispersed by the Title Company.

What You Can Expect

I know this is about more than selling high and buying low and I can promise you that while there will be sous bumps in the process, I'll be doing my best to help you avoid any delays or roadblocks. You can expect weekly phone calls with my trademark tell it like it is honesty & creative problem solving to get you where you want to go.

Ready to Move Forward?

Real estate can feel tricky, but it doesn’t have to. With our team on your side, you get experience, creativity, and someone who’s got your back the whole way. We’ll help you navigate the market, make smart choices, and find a home that really fits your life.

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